Earlier this summer, Hyundail’s Le Fil Rouge Concept car made its North American debut at the 40th Annual Concours d’Elegance of America, which was held in Plymouth, Michigan, from July 27th to 29th. Le Fil Rouge reinterprets a Hyundai classic— the 1974 Coupe Concept — but brings it into the modern era. Its name, too, is fitting; Le Fil Rouge means “common thread” to show how Hyundai’s vehicles from the past, present, and future are all connected to one another.
The Le Fil Rouge Concept introduced Hyundai’s new design language, called “Sensuous Sportiness,” which will inform the design of all future Hyundai sedans and SUVs. According to Hyundai, the Sensuous Sportiness design theme embodies four car design elements: proportion, architecture, styling, and technology.
For the Le Fil Rouge Concept, these four elements are obvious. The proportion is based on the “golden ratio” with large wheels, short overhangs, and long wheelbase. The architecture of the concept is based on Hyundai’s “Light Architecture’ approach, which gives it a “forward motion effect.” The styling is bold but recognizably Hyundai, with a new cascading grille with 3D treatment, and the technology of the new concept is highly advanced, including a two-way air ventilation system and a floating panoramic display.
To see the latest handsome vehicles in the Hyundai lineup, from the Elantra and Kona to the new Veloster and Santa Fe, stop into the Wright Hyundai showroom.